Our traffic from Google organic search is still way down at youlookfab.com. About 3 weeks ago it dropped more than 50%, and has stabilized at that level. Pretty alarming, given that this represented more than half of our organic search traffic.

Since the plunge I have…

1. Installed the All in One SEO Pack plugin. Google’s content analysis tool (part of Google Webmaster Tools, or GWT) told me that I have duplicate title tags. This plugin ensures that each page has its own unique title tag.
2. Removed the meta description from the header. GWT content analysis also told me that I have duplicate meta descriptions. Some research on the web revealed the consensus that no meta description is better than duplicating the same meta description across all the pages.
3. Resubmitted the sitemap. I also installed the latest version of the Google XML sitemaps plugin.

One thing I noticed in GWT was that our incoming external links had dropped very low. the reason? Our home page was not the list. I checked that our site was indexed and it was. Recently the external link stats returned to normal and our home page is back in the list.

We are also getting quite a few web crawl errors that don’t make sense. Perhaps our server was down while the Google crawler was doing its thing, but I don’t see that in the server logs.