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Archive for 'Marketing'

Paid Links and the Tragedy of the Commons

Everyone knows about hyperlinks – the highlighted text and images that we can click on to take us from one page to the next on the web. In the case of a text link, there is a simple piece of HTML code behind the link. For example, consider this link to Angie’s site.
If you look [...]

Create Widgets that your Readers Can Add to their Site

The easy route is to use a service like Widgetbox. Once registered, you can create widgets (like the ones below) in a matter of minutes. I took a bit of extra time to create an image for the widget title, but this pays off by putting the YLF brand stamp on the widget.
Other default characteristics [...]

Help Google to Understand your Site using Keywords

Most websites get a lot of their traffic from search engines. I lifted the chart below from YLF’s Google webmaster statistics and it shows that 41% of our traffic comes from search engines, 32% comes from direct traffic (people typing in the URL or clicking on a link in an email message) and 27% comes [...]

Use Directories to Get More Traffic

Every few months I spend some time trying to get YLF a little more exposure through directories, which catalog websites much like Yahoo did in the early days of the web. The process is often manual – the directories have real people that review sites and ensure that they get listed in the appropriate [...]